✔ It's all about passion! - Passion 4: Industry [part 2]

Note: This is the 14th excerpt from my book "It's all about passion" which I wrote and shared as a gift to my readers and my Nozbe customers on my 35th birthday. You can get the entire digital ebook (PDF, Mobi or ePub) for free or buy from Amazon (all proceeds go to charity).

I will be publishing the entire book as a series of blog posts over the next weeks here every Friday, so you can read it bit by bit (I know you might be too busy to read an entire book at once). I'm also doing it to be able to "talk to you" about each chapter in the comments section below, so make sure to post your feedback, questions and your passion-related stories in the comments. Thank you for your passion!

"It's all about passion!" - The 7 types of passion I discovered over 7 years of running my productivity startup

It's all about passion - 14

Passion for the Industry

Getting better and building personal brand

My passion for the industry resulted in something much more profound than just getting better and growing. People started looking up to me and actually seeing that there is a real guy behind this Nozbe thing and he actually cares. That he cares for the community and cares for the industry.

With my magazine, show, course and personal blog, I managed to build a lot more trust and rapport with my community than I'd have ever done by just running the app.

Many pundits think I do the magazine and show just to promote my app but I do it to learn, grow and gain more trust from my current users. I get to give them more than just an app - I deliver them free, proven advice that hopefully will improve their life as much as it has impacted mine.

I get to show that I am for real, that I care and that I really want them to get more done and be more productive. Yes, by building my personal brand I do get a few more customers in the long run, but it's not that by mentioning Nozbe in the magazine I get some crazy conversion rates. I don't, but I do it nonetheless because I do care. If I based my decisions whether to keep the magazine running or not on just looking at cold hard facts, I'd give it up a long time ago. The magazine doesn't bring me as many users as many think it does... but that never was the point.

We're back to the discussion on money - thanks to the fact that Nozbe is doing great, I can spend some of that money to give back to the community and keep reigniting my passion for the industry. And that's a really cool thing.

The same applies to this book. I just want to share what I've learned running my business and hopefully inject more passion into your idea which might help you succeed.

"Recently I turned 40. (...) I feel like I'm just getting started. I'm very fortunate however to be passionate about many things: my family, my clients, music, and (of course) my Mac. With so many interests, I'm simply too busy to feel old." - David Sparks, author of "Paperless"

Passion for industry brings a few surprises

To be honest, I didn't care if my passion for the industry would ever pay off. It just resulted from all the other passions I had before. I wanted to do it and I didn't set any expectations. Well, as with every kind of passion in this book, I was in for a treat.

First off, my users got happier knowing there is a real person behind the app they are using daily to get organized. They started responding more to me and to my advice. What is the coolest, they also started giving back. They realized they can do the very same thing :-)

Second surprise was to see how many new people I got to meet. Many of them were very high-profile folks and still they wanted to talk to me. It was humbling and exciting. I got to learn a lot from them and grow quite a bit. Every month I get to do an interview with a really fantastic person thanks to the fact that I'm the editor in chief of the biggest global magazine on productivity. I have access to people who wouldn't talk to me if I was just a small app developer who didn't care about their industry.

Third thing is that again - people take you more seriously when you actually care and share what you think. Basecamp (formerly 37signals) - a company I admire - share their design and business philosophy on their blogs and in their books (I highly recommend "Rework"). They are my gurus because of that.

All these passions are growth experiences...

Your passion for money, solution, product and industry lead to an explosive growth. Both on your personal and team level. Having run Nozbe more than 7 years now helped me grow as a person, CEO and team builder... and teaches me to grow my team and company even more... and results in yet another passion which we'll explore in the next chapter.

To be continued... or get the book free and continue reading :-)

Question: What do you do to develop your own, personal brand?

Posted on Friday, November 7, 2014 (passionbook)

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