Friday, October 24, 2014

✔ It's all about passion! - Passion 3: Product [part 3]

Note: This is the 12th excerpt from my book "It's all about passion" which I wrote and shared as a gift to my readers and my Nozbe customers on my 35th birthday. You can get the entire digital ebook (PDF, Mobi or ePub) for free or buy from Amazon (all proceeds go to charity).

I will be publishing the entire book as a series of blog posts over the next weeks here every Friday, so you can read it bit by bit (I know you might be too busy to read an entire book at once). I'm also doing it to be able to "talk to you" about each chapter in the comments section below, so make sure to post your feedback, questions and your passion-related stories in the comments. Thank you for your passion!

"It's all about passion!" - The 7 types of passion I discovered over 7 years of running my productivity startup

It's all about passion - 12

Passion 3: Product

Find a mission or slogan or headline for your product

Out of my passion for Nozbe came our main "slogan" which says: "Simply Get Everything Done!".

It seems trivial, but each part of that sentence stands for something:

  • Simply - our product needs to be simple. People should be able to use it without a manual. All the decisions we make should go towards this goal. Too many taps? Too many clicks? Not simple enough? How to simplify this? We keep on asking this questions every day.
  • Get Done - our product needs to help people complete things, finish stuff. Many to-do or project management apps focus on the "management" part too much. They let users fiddle too much with their tasks and projects. We are not a "task manager", we are a "task doer" - with Nozbe you get things done first, and manage stuff later.
  • Everything - our product works for both your personal as well as professional life. While logged in to my Nozbe account I manage both my company as well as my family projects and tasks. We run customer support, product development and everything else through Nozbe - our product should be versatile enough to help us do all we need to accomplish our goals. That's why we also integrate Nozbe with Dropbox, Box, Evernote and other apps.

With our new Nozbe 2.0 we took it even to a new level by nicknaming this release "OneNozbe". What it means is that Nozbe should feel the same way on the mobile platforms as well as on the desktop ones. Whenever we make a UI decision, we keep asking ourselves how it would impact other devices, how would it work on larger or smaller screen sizes. It has to "feel" as OneNozbe. Same application, same feel, but created perfectly for each screen size and device.

Friday, October 17, 2014

✔ It's all about passion! - Passion 3: Product [part 2]

Note: This is the 11th excerpt from my book "It's all about passion" which I wrote and shared as a gift to my readers and my Nozbe customers on my 35th birthday. You can get the entire digital ebook (PDF, Mobi or ePub) for free or buy from Amazon (all proceeds go to charity).

I will be publishing the entire book as a series of blog posts over the next weeks here every Friday, so you can read it bit by bit (I know you might be too busy to read an entire book at once). I'm also doing it to be able to "talk to you" about each chapter in the comments section below, so make sure to post your feedback, questions and your passion-related stories in the comments. Thank you for your passion!

"It's all about passion!" - The 7 types of passion I discovered over 7 years of running my productivity startup

It's all about passion - 11

Passion 3: Product

Learn to say NO

Saying NO is a skill. Especially in relationships. I'm this kind of person who'd always want to make everyone happy and I used to say YES all the time. Until my commitments list just grew so big that I simply couldn't keep up with it and almost blew out. Every relationship counselor will tell you that you've got to be assertive - you have to know when it's perfectly OK to say no and how to do it in order not to hurt the other person's feelings.

Saying NO to feature requests is one of the most important skills a startup team can master.

When users are passionate about your product, they'll send you lots of feature requests. It's a good thing. You should read them and reply. But it doesn't mean you're supposed to say YES to all these requests.

Friday, October 10, 2014

✔ It's all about passion! - Passion 3: Product [part 1]

Note: This is the 10th excerpt from my book "It's all about passion" which I wrote and shared as a gift to my readers and my Nozbe customers on my 35th birthday. You can get the entire digital ebook (PDF, Mobi or ePub) for free or buy from Amazon (all proceeds go to charity).

I will be publishing the entire book as a series of blog posts over the next weeks here every Friday, so you can read it bit by bit (I know you might be too busy to read an entire book at once). I'm also doing it to be able to "talk to you" about each chapter in the comments section below, so make sure to post your feedback, questions and your passion-related stories in the comments. Thank you for your passion!

"It's all about passion!" - The 7 types of passion I discovered over 7 years of running my productivity startup

It's all about passion - 10

Passion 3: Product

"Pleasure in the job puts perfection in the work." - Aristotle

You're building a great product, right?

Every startup builds a product or service. A service is a product itself so let's cut it short to the fact, that whatever your startup is building, is a product. Facebook, Twitter, Google Search, Yahoo Portal, eBay... these are all products just like Apple's Macbook Air or Mac OSX.

My Nozbe is my product. I built it because I needed it. Not because I wanted to prove something to someone, or because I wanted to earn money. I needed this product and I built it... and more than 7 years in, I keep on building it.

Every startup product is in constant "beta"

When Gmail (Google Mail) launched in beta it stayed like this for more than two years... and then they removed the "beta" sign... although they could have kept it indefinitely. Gmail keeps on evolving, changing and getting better. It really is at beta stage all of the time.