Saturday, October 31, 2009

Removing features, noise and buttons to make your product perfect

Today I visited our local Apple store to finally "feel and touch" the new Mighty mouse - world's first multi-touch mouse. Man, it's a beauty and pleasure to play with:

This tiny mouse looks like one of the most powerful mice in the world and yet...... it has no buttons and no scrolling wheels!So it basically lacks everything you'd expect from a mouse.
And yet it's so powerful!And this doesn't mean you have to learn to use this mouse. Not really. Just move it around, click, scroll, right-click... Same old same old.
Plus it has new gestures even!This the typical Apple genious - remove noise, remove unnecessary buttons but improve the user interface and the way stuff works "behind the scenes".In the world where all mice manufacturers where adding buttons, scroll wheels, etc. - Apple removed them altogether.As a startup owner/founder my goal with Nozbe 2.0 was to do the same thing: remove noise, remove buttons, sliders, dropdowns...And yet when I look at it I see there is still a lot that can be done... So I decided to do "weekly reviews" of Nozbe in a search for something to remove.That's right. I'll be removing stuff from Nozbe. Literally.Follow Apple's advice:Keep removing noise while adding new features.
Make stuff work "behind the scenes" and not "in your face".
Question: Which product has made your life simpler lately? If you're a Nozbe user, which stuff you don't want to see on your screen?
--> me I'm Michael Sliwinski and I'm an entrepreneur who's also the...
.. Founder of - a time and project management web application
.. Editor of Productive! Magazine - a global PDF publication on productivity
.. and a blogger as well as a producer of a weekly 2-minute Productive! show.