There are diffent markets and tastes and niches... and mice...

he Open Office mouse with 18 buttons, scroll wheel... and a joystick :-)

It's really hard to put anything more into this tiny pointing device. And yet I believe this akward-looking mouse can find itself quite a big niche of Open Office geeks who'll appreciate the variety of functions and features it offers.

The thing is - this kind of product will never hit mainstream. It's too complicated, too hard to use. It's ultimately too geeky.

But it can be succesful in its niche.

This is why it's important to know your target market. And the market of mouse users is very huge. But it doesn't mean that now the elegant Apple Magic mouse or any other Mouse nas to dominate it. There is a room even for a strangely-looking competitor provided it has something unique and special to offer.

Question: which mouse would/do you use? Newest oneby Apple, traditional by Logitech or Microsoft? Or this OOMouse?

Posted on Sunday, November 15, 2009 (marketing)

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