Enjoying Lifestyle Business

Last two weeks I've been traveling through my country of Poland, visiting different BarCamp meetings, talking to current and future startup owners and spreading good news about productivity and getting things done. I loved every minute of it and enjoyed the ride. Had 5 presentations in 5 cities within 8 days. Each presentation was followed by Q&A session about productivity and about my business of running Nozbe for the last 3.5 years.
Does it make sense for me to travel and talk about productivity in Europe and create localized versions of Nozbe where most of my customers (and revenue) is in the USA and there is still more to get there?

Yes and no. Financially, I'm better off preparing new marketing campaigns and selling more Nozbe accounts in the USA. Definitely. Should my company had more investors than myself, I'd be thinking about "maximizing my shareholder value".

Well, I'm doing that, but not quite all that. I am preparing marketing campaigns for the US market and I am taking good care of my revenues... but it's not money that inspires people. Money doesn't inspire me as well.

Passion inspires people. I'm passionate about productivity and entrepreneurship. This is why I spend my time and resources compiling Productive Magazine and recording Productive Show. This is why I'm blogging here.

I was born in Poland and I feel very European. I live in Poland and have lived throughout my life in Germany, Spain and Belgium. I love learning new languages and getting to know new cultures and meeting some great people in our continent. This is why I want to focus my efforts on bringing Nozbe to as many countries as I can and to as many language versions as possible.

Even if these countries won't bring me that much revenue and will require more resources and more efforts. I have a healthy business and a mission to bring productivity to people all around the world. And I'm planning on enjoying this as much as I can :-)

This is the benefit of my "lifestyle business" - I'm actually enjoying it and I believe I'm changing the world by helping people get more done.

I might not sell my business for Millions (like you hear on Techcrunch), I might not have guys investing Millions in my business. Heck, I might not even be a Millionaire. I couldn't care less. I love my job and I'm enjoying my "lifestyle business" and I sincerely believe I am changing the world.

After my trips and presentations I got lots of emails and messages via social web from folks saying I inspired them to improve their productivity or to continue developing their startup. 

This is what keeps me going and what keeps me pumped up. This is what makes my life great and my business healthy. This is what inspires people.

I wish everyone would enjoy their business as much as I enjoy my small but healthy "lifestyle business".

--> me I'm Michael Sliwinski and I'm an entrepreneur who's also the...
.. Founder of Nozbe.com - a time and project management web application
.. Editor of Productive! Magazine - a global PDF publication on productivity
.. and a blogger as well as a producer of a weekly 2-minute Productive! show.

Posted on Wednesday, June 30, 2010 (business,life,startup)

Like this post? Subscribe to my newsletter, and every 2 weeks you'll receive updates from me. You'll also get you my latest book for FREE as a thank-you: "No Office Apps: How the Nozbe team uses modern technologies to communicate better and get more done.".

Craig Findlay
Jun 30, 2010 23:42
Never met you Michael, I am in the UK (hope you do some talks in Bonnie Scotland), but you have inspired me with your passion and drive. Keep going man :)
Michael Sliwinski
Jul 1, 2010 06:27
Talking to people and sharing my passion and inspiring each other to do more and be more is what keeps me going. Glad I've inspired you and hope we'll meet some day. Thanks for your great comment and keep on keeping on. I'm sure I'll be visiting Scotland some day :-)
Aug 4, 2010 14:27
This post is most valuable and helpful for newbie to starting internet business. Keep it update.
Jan 14, 2011 19:06
Hi Michael, I am from and in Switzerland and enjoying/using Nozbe (still comparing with Omnifocus, lot of options, perhaps too much time spending "driving the system" ?)
I am a laywer and not an economist. But I am sure that Old Europe is a future for businesses like yours. Of course, USA is the big market. But a lot of companies are offering and will offer "Nozbe systems" in the future in the USA.
Don't you think that your implementation in Europe could be a "plus", as you know and feel Europe and how to deal with our countries ?